Many people use the phrase "personal brand" without any real idea of what a brand actually is.

In this installment of Coffee Break Blogging, let's talk about what a BRAND actually is - and the 4 essential elements you must build into your blog in order to create your brand. Once those 4 elements are in place, they should also follow over into Twitter, Facebook - and essentially everywhere you appear.

Today, we are going to talk about a very important component to creating that profitable business online and that is your "brand". Now this is something that we want to think about at the beginning. Like the domain name that we spoke about in the last session; the brand is something that you can adjust over time. But it is something that you want to think about especially when you are choosing your domain name because it goes hand in hand.