A few months ago, I was speaking with authors to learn what questions and struggles they had about building a successful brand. But you know what question came up ALL the time: “What is a brand?” 

And honestly, I forget that sometimes not everybody knows what a brand is or how it will help them get closer to their goals as authors. 

Obviously, that’s a “Duh!” moment for me. 

So here is the short and sweet definition: A brand is a gut feeling a reader gets when they think of you.

Awesome! You now know what a brand is!

But that doesn’t quite answer the questions: “What is a brand going to do for me? And how do you put together a successful brand?” 

So, I found a simple way to define a brand and explain its benefits.

In today’s podcast episode, I’ve laid out the simple recipe to build a successful brand 

It’s short and sweet because you just need to know how it’s going to help you and the basics that make up a successful brand.

Give me a few minutes today and I'll give you the 4 simple ingredients that will answer what a brand is and how it will help you get one step closer to your writing career goals. 

In today’s episode, we’ll be discussing: 

• Reminder: The Definition of a Brand
• Ingredient 1
• Ingredient 2
• Ingredient 3 
• Ingredient 4
• Mixing It All Together

Resources mentioned:

• The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course
• Download the Recipe Card:  https://view.flodesk.com/pages/615c746cf88d548e68f5c3a2

Music Credits: 

• Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
• Transition Music: Naya by HaTom https://fanlink.to/HaTom Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music)
• Outro Music: Modular Ambient 04 | Royalty Free Music  

Sources:

1. (https://mcveytyson.com/branding-author-platform/) Branding Her Author Platform
2. (https://thestorytelleragency.com/goodreads/50-best-quotes-for-storytelling) The Storytelling Agency
3. (https://jenniferbourn.com/brand-core-values/) Jennifer Bourn
4. (https://www.youtube.com/watch?v=u4ZoJKF_VuA) Simon Sinek
5. (https://www.martyneumeier.com/zag ) Marty Neumeier

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Blog: https://mcveytyson.com/blog