There are 4 main reasons why most Ecom brands CANNOT scale further...

Issues we tackle and help our clients overcome daily

Reason #1: Your ad setup sucks.

Your ad structure is too complicated.

You tend to have:

• Too many campaigns

• Too restrictive targeting

• No stability in your ad performance

Solution:

Let the algo work.

• Broader targeting

• Fewer campaigns

• More sales within a single campaign

Stop worrying about attribution and focus more on your overall marketing percentage or blended ROAS.

Reason #2 You are NOT priming your customers before they hit your website

Your ads are simply not based on your customer data.

After the first 3 sec hook, you need to address the most important problems that your product fixes.

Solution:

Make sure your creatives address the main motivations, problems, and hesitations based on the data you have gotten from surveying your customers.

Reason #3 Your site is simply not converting well enough which leads to very high CPAs

Social & Search traffic is probably your main source and you have 3 seconds to hook them in.

If you manage to do that you got 5-15 sec to convince buyers that you have a product worth spending their money on.

Solution:

Stop sending traffic to PDP pages, and focus on Landing Pages that hook, catch, and convert customers.

Reason #4 Your Customers are not raving Fans - word of mouth is not a real thing in your business.

Just like a virus, your business can't grow if your brand isn't contagious enough - or worth talking about.

If your NPS (Net Promoter score) measuring how likely a customer is to tell somebody about your business is lower than 7, then it is impossible for your brand to grow and profit with the raising ad costs and other costs while running the business at scale.

Solution:

Start surveying people post-purchase on NPS and get a picture of where you are now - make sure to keep doing this in your post-purchase email flow and see the trend develop over time.

You can fix it by improving the perceived value of your product such as quality, additional features, durability, design etc.

But often the biggest improvements come from improving your relationships with your customers.

Consider introducing an ambassador program, loyalty club, online & RL events.

Small things work too:

Personal note in every order, phone call, or email to ensure customers are happy...

People don't want to feel like a number, they want to feel like you care...