Today's episode of Ditch The Box focuses on a central aspect of the industry.... Public Relations. To shed light on PR, we invited Melissa Anthony, founder and CEO of anthonyBarnum Public Relations.

The 4 Pillars of Public Relations

Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr
We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr
Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.

Business

Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.

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The 4 Pillars of Public Relations

The 4 Pillars of Public Relations