The Branding Laboratory

The 4 Questions Every Founder Should Ask Before Spending on Marketing


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You're putting in the work — the content, the social posts, the funnel. So why does marketing still feel like pushing a boulder uphill? In this episode, Deevo sits down with Kelly Schuknecht (Two Mile High Marketing) to get honest about what's really going on when marketing stops feeling light.

Topics Covered

  • The 4-question framework for annual marketing reflection
  • Why messaging confusion is the root cause most founders miss
  • The marketing ≠ sales ≠ branding equation every founder needs to understand
  • Positioning strategy: how to become the go-to expert in your space
  • Real founder lessons: cashflow, team building, and hiring carefully

Kelly Schuknecht is the founder of Two Mile High Marketing, specializing in helping business owners and thought leaders find their authority X factor and build a marketing strategy that fits.

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The Branding LaboratoryBy Deevo Tindall