<p>This week, I want to introduce a new look at our clients' journeys, and how there are 4 stages that encompass them on EVERY project. But we're not talking about the phases of design development here - we're talking about the emotional and psychological journeys that our clients go on in working with a design professional.</p>

This week, I want to introduce a new look at our clients' journeys, and how there are 4 stages that encompass them on EVERY project. But we're not talking about the phases of design development here - we're talking about the emotional and psychological journeys that our clients go on in working with a design professional.

The 4 stages of the Client Journey...and how we can improve our firms' marketing around them [EP020]

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".

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The 4 stages of the Client Journey...and how we can improve our firms' marketing around them [EP020]

The 4 stages of the Client Journey...and how we can improve our firms' marketing around them [EP020]