In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.  In this episode of the B2B Lead Gen…

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment. In this episode of the B2B Lead Gen…

In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment.&nbsp; In this episode of the B2B Lead Gen…

The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2

How B2B Marketing and SEO Experts use Tech to Generate, Qualify and Convert Leads to Revenue. Show blog: https://www.ericschwartzman.com/b2b-lead-gen-podcast/

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The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2

The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2