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The 4-week marketing campaign | GTM Engine - Part 3 | For leaders
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Dan is on part 3 of the five-part go-to-market series, and this one's about what happens before sales ever picks up the phone. Most companies skip this step entirely, which is why their outreach feels cold even when the targeting is right.
Dan walks through the four-week marketing campaign that warms up your target contacts before sales takes over. He covers why starting with email and social only is the right call, what makes messaging work in an era where AI is screening inboxes, and how social touches do double duty by validating contact accuracy. He also walks through how to use webinars and demo invitations to surface hand raisers before the list ever passes to sales.
00:00 | Recap: steps 0-3
00:32 | Step 4: Marketing creates awareness
01:28 | The 4-week campaign structure
03:07 | Why generic messaging gets filtered out
04:12 | Validating contacts and converting hand raisers
This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.
View all episodes
By DataBased[Get access to all videos]
Book a meeting
Dan is on part 3 of the five-part go-to-market series, and this one's about what happens before sales ever picks up the phone. Most companies skip this step entirely, which is why their outreach feels cold even when the targeting is right.
Dan walks through the four-week marketing campaign that warms up your target contacts before sales takes over. He covers why starting with email and social only is the right call, what makes messaging work in an era where AI is screening inboxes, and how social touches do double duty by validating contact accuracy. He also walks through how to use webinars and demo invitations to surface hand raisers before the list ever passes to sales.
00:00 | Recap: steps 0-3
00:32 | Step 4: Marketing creates awareness
01:28 | The 4-week campaign structure
03:07 | Why generic messaging gets filtered out
04:12 | Validating contacts and converting hand raisers
This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.