The Treatment Plan with David Usher, M.D.

The 40% Problem: Why I Ditched Insurance Billing for Direct Pay


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In this episode, Jack and Dave discuss the launch and very early days of Dave's direct pay practice.


TOPICS

  • Opening/intro


  • The Medical Economics magazine moment

  • Business planning phase


  • The E-Myth discussion


  • Non-compete agreement navigation


  • Location selection and setup


  • Early marketing efforts


  • First year challenges/successes


  • Lessons learned/closing thoughts


He shares the pivotal moment when a Medical Economics Journal article about direct pay healthcare sparked his transformation, walking through the essential business planning phase that preceded launching his independent practice.

From writing business plans and securing loans to navigating non-compete agreements and choosing the perfect strip mall location, Dave reveals the practical steps and strategic decisions that turned his vision into reality.

Learn how he leveraged existing relationships, embraced the E-Myth principles, and built a sustainable direct primary care model that prioritized both patient care and business viability.

Episode #04.


LINKS


⁠⁠⁠Follow Dave on LinkedIn⁠⁠⁠


⁠⁠The Treatment Plan on YouTube⁠⁠


⁠⁠The Treatment Plan on Apple Podcasts⁠⁠


⁠⁠ReforMedicine Direct Pay Primary Care


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The Treatment Plan with David Usher, M.D.By ReforMedia