In this episode I share an important mental model I learned from Brian Kurtz, from his book Overdeliver, about his career in direct marketing, and his advice for anyone doing marketing of any kind.

The 40/40/20 Rule: A Direct Marketer’s Secret Weapon

The Secrets of Product Management podcast by Nils Davis is for all product manager, product marketers, innovators who want to create more value in the world through successful products. Product management tips, covering storytelling, getting a job, resumes, persuasion and influence, and more.

Business

Entrepreneurship

Marketing

Management

The Secrets of Product Management Podcast by Nils Davis: tips for product managers, covering storytelling, go to market,innovation, resumes, job interviews, PRDs, working with developers, persuasion and influence

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The 40/40/20 Rule: A Direct Marketer’s Secret Weapon

The 40/40/20 Rule: A Direct Marketer’s Secret Weapon