August 26, 2024

The $450M mistake: How to build what customers actually want to pay for?

20 minutes

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Sometimes as business leaders we have to learn lessons the hard way.

Not because we are incapable of learning them through simpler means, but because we lock into a singular worldview that beckons us onward.

Take your product or service for instance. You built your business around an idea that you believe will serve a powerful purpose that provides your customers with immense value, but what if they’d prefer an alternative?

Do you ignore them and keep building what you want to build?

Or do you evolve your original idea to meet them where they see the value?

In this episode of Automate Your Agency, Alane and Micah share their experiences in learning one of the toughest lessons the business world has to offer – the art of building what people want to buy. Discover how to pinpoint your clients' pain points, what they value, and how to adapt your approach to meet their desires—even if it means pivoting from your original plan.

Join us to learn why this lesson is vital for every leader and how mastering it can bring immense opportunity!

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For more information, visit our website at biggestgoal.ai.

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