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The $4.5K Video That Built a Billion-Dollar Brand | Dollar Shave Club’s Content Strategy
In this episode of Create, we break down how Dollar Shave Club turned a low-budget launch video into one of the most iconic DTC funnels of all time.
With just $4.5K, a script written by founder Michael Dubin, and a single day of shooting, they created a viral ad that didn’t just rack up views — it built a billion-dollar brand. This episode isn’t about nostalgia. It’s about what made that video work — and how you can apply the same thinking to your own content strategy today.
In this episode, we cover: - How one lo-fi video outperformed polished brand campaigns
- Why clarity, tone, and structure matter more than production value
- How Dollar Shave Club built a full funnel off one asset
- What made their brand voice stick (and still resonate)
- Why creativity beats budget in the early days
- How to reverse-engineer this strategy for your brand
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By createIn this episode of Create, we break down how Dollar Shave Club turned a low-budget launch video into one of the most iconic DTC funnels of all time.
With just $4.5K, a script written by founder Michael Dubin, and a single day of shooting, they created a viral ad that didn’t just rack up views — it built a billion-dollar brand. This episode isn’t about nostalgia. It’s about what made that video work — and how you can apply the same thinking to your own content strategy today.
In this episode, we cover: - How one lo-fi video outperformed polished brand campaigns
- Why clarity, tone, and structure matter more than production value
- How Dollar Shave Club built a full funnel off one asset
- What made their brand voice stick (and still resonate)
- Why creativity beats budget in the early days
- How to reverse-engineer this strategy for your brand