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The $470 Billion Ad Dilemma: Visual AI Works Best When Free, But Disclosure Kills Performance
This episode dive deep on the impact of visual generative AI (genAI) on advertising effectiveness by comparing human expert-created ads, genAI-modified ads (AI enhances expert designs), and genAI-created ads (AI generates content entirely). The study finds that genAI-created ads consistently outperform the other two categories, yielding up to a 19% increase in click-through rates, while genAI-modified ads show no significant improvement.
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By Fourth MindThis episode dive deep on the impact of visual generative AI (genAI) on advertising effectiveness by comparing human expert-created ads, genAI-modified ads (AI enhances expert designs), and genAI-created ads (AI generates content entirely). The study finds that genAI-created ads consistently outperform the other two categories, yielding up to a 19% increase in click-through rates, while genAI-modified ads show no significant improvement.