Too many estimates go cold not because customers don’t want the work, but because next steps are unclear. This episode teaches a compact, practical follow-up system teams can run inside existing shifts: three timed touches in the first 48 hours plus optional escalation rules. You’ll get three complete touch templates with 2–3 A/B variants each (immediate recap SMS, 24-hour consult, 48-hour priority close), a short 60–90s dispatcher transcript to model tone, and concrete deposit/incentive guidance: token flat fees for small jobs, $50–100 or 10% minimum for mid-size, and 10–20% or $150+ for large jobs. The episode includes a 7-day pilot with sample-size guidance (aim 30+ estimates per arm), a compact spreadsheet field list to track outcomes, and a brief compliance checklist (SMS consent, TCPA opt-out phrasing, local rules). Listeners leave with a one-week test plan, exact scripts, and a low-risk scaling path.