Small Business Big AI

The $497 Prompting Lie (And the Skill You Actually Need)


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The most important AI skill isn't prompting—it's the sameskill you use with your best employee who doesn't read minds.

You’ve seen the ads: "Master the perfect prompt for $497.” But prompting is just a surface-level fix for a much deeper leadership gap.

In this episode, we pull back the curtain on why "clearer prompts" won't save you if you don't know how to manage. AI isn't just software; it is delegated intelligence, and delegated intelligence requires management, not just a blinking cursor.

What’s Inside:

  • The Translation Layer Problem: Why builders think infeatures while operators think in outcomes—and why you must build the bridgebetween them.
  • The Literal Employee: Why AI is the most demandingdelegation partner you’ll ever have because it cannot fill in gaps with intuition.
  • The 3 Components of Real Delegation: A breakdown of Context, Criteria, and Checkpoints to ensure you never get a "confident wrong answer" again.
  • Asset Building: How a 30-minute voice documentationexercise can become a permanent business asset.

This Week’s Challenge: Pick one recurring task that always comes back "not quite right." Before you delegate it again,document the specific context, the red lines (what you would reject), and the definition of "done."

Stop wrestling with AI and start leading it.

Ready to Take Action?

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  • Ask us about the IMPACT Framework course—a strategic way to communicate effectively with the AI → Email Howard & Howard Holdings, Inc.
  • Ask us about the Small Business Transformation Model (SBTM)—a simple, step-by-step framework designed for business owners → Email Howard & Howard Holdings, Inc.
  • Have a question or an AI success story? DM us onLinkedIn or Facebook!

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Music Credit: “I Am with You” by Dream Cave; EpidemicSound via iStock.com

Sound Effects: https://pixabay.com/sound-effects/

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Small Business Big AIBy Kim Lewis Howard