In this episode of the Books, Business, and Mindset Podcast, certified creativity coach Jen Graybeal delves into effective marketing strategies for authors. Focusing on the four Ps—Product, Price, Place, and Promotion—Jen highlights the importance of distinguishing between strategies and tactics. The discussion includes practical tips on diversifying product offerings, setting appropriate pricing, choosing the best sales platforms, and utilizing effective promotional tactics. Listeners also get insights on the significance of newsletters, social media, and events in building a strong marketing plan. 

00:00 Introduction to the Podcast

00:23 Understanding Marketing Strategy vs. Tactics

03:38 The Four Ps of Marketing

04:56 Product: More Than Just Books

09:40 Place: Where to Sell Your Books

14:01 Price: Setting the Right Value

17:03 Promotion: Connecting with Readers

38:45 Final Thoughts and Conclusion

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