Follow Martin: https://www.linkedin.com/in/martin-schweiger/

Today we talk to Martin Schweiger, a patent attorney based in Singapore who specializes in patenting computer-related inventions. Martin's many years of experience in the innovation sector has culminated in his theory- the 4x4 Innovation Strategy. Join us as he explains the concept, and how it can help turn your ideas into reality.

In Episode 61 as we discuss:

👉 How he came up with the 4x4 Innovation Strategy after he started considering why startups fail

👉 How knowing what the market wants and having IP protection early on in the invention process is crucial

👉 How the 4x4 Innovation Strategy lays down a roadmap for your innovation journey

👉 The importance of the freedom to operate search

👉 Why it's essential to keep track of the overall readiness of the technology at every stage

👉 How successful products tend to follow some specific strategic goals

👉 How can you predict if your startup venture is going to succeed or not?

👉 The three types of people every startup needs to have in order to succeed.

Want to take a closer look into the 4x4 Innovation Strategy? You can download the book for free here: https://ip-lawyer-tools.com/the-4x4-innovation-strategy/

Listen to us every week for a new interview with someone in the legal field, each of them bringing in their share of insights and experience.