Ralph and Kasim join forces with the "Serbian Firecracker," Ivan, to delve deep into the world of online marketing. Together, they unravel the complexities of new customer acquisition, shed light on the pitfalls of working with ill-equipped agencies, and emphasize the importance of tracking every step of the conversion journey. With candid discussions and expert insights, this episode offers a comprehensive look at the challenges and opportunities in the ever-evolving digital landscape.

Chapters:

• 00:00:00 Strategies for Effective Multi-Inbox Management in Digital Marketing
• 00:05:23 Selecting the Right Partner: Navigating the Sea of Online Marketing Agencies
• 00:08:18 Warning Signs: Identifying Ill-Equipped Agencies that Can Stall Your Digital Growth
• 00:11:23 Crucial Gaps in Conversion Tracking: Where Many Agencies Fall Short
• 00:16:29 Evolution of Digital Traffic: The Rise and Impact of Influential Marketing Agencies
• 00:22:03 Balancing Growth and Insight: Scaling Up with Full Visibility in Digital Marketing
• 00:24:51 The Digital Conversion Toolbox: Agencies Missing Out on Conversions API and UTM Parameters
• 00:29:56 Integrated Communication in E-commerce: Harnessing Email and SMS Effectively
• 00:33:31 Maximizing ROI from Email and SMS: The Financial Impact of Every Converted Lead

LINKS AND RESOURCES:

• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite