Yeah… you’re not alone.

In this video, we break down the top 5 mistakes I see in product management all the time — especially in complex B2B and industrial environments — and how to actually fix them. No fluff. No theory. Just raw, real-world insight.

We’re talking:

• Why most PMs don’t know what to say no to — and how that tanks progress

• The hidden cost of skipping business case thinking (hint: it adds up fast)

• How prioritisation done wrong creates chaos — and a dead roadmap

• What product ops should be doing (and why you rarely hear from them when it works)

• The real impact of siloed tools — and why Jira Product Discovery might just save your sanity

We also share a live example from the IoT space — managing truck fleets with embedded tech — and what good ops looks like behind the scenes.

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