The word “niche” might be tricky to pronounce, but its significance is clear! Starting broad can be challenging, while niching down can set you apart and make you an authority in your field. In today’s episode, we dive deep into the power of niching down in your business. We explore why having a unique perspective and understanding your client's specific needs can set you apart in a crowded market. From knowing your service to pinpointing your target industry and pricing it right, we cover all the essentials to create an irresistible offer. 

Tune in to hear: 

• Why niching down isn't about limiting your business; it's about standing out in a crowded market
• How to craft an irresistible offer with your unique perspective that will encompass your client's niche, with appropriate pricing and scarcity
• How leveraging your unique perspective makes it easier to connect with clients and cater to their specific needs effectively
• The importance of reflecting and adjusting your prices by testing different pricing models

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