Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probably worse than a bad email," and Brigitte confesses that she, too, struggled with the mental block of "overthinking" what to say. They share the exact 5-day plan Dan uses to get back on track, ensuring you never let your most valuable asset (your list) go cold again.

You'll uncover:

• Why your subscribers forget you exist—just like you forget about a great TV show waiting for the next season.
• The importance of unsubscribes: they are good because they prune your list down to the people who truly want to hear from you.
• The 5-day kickoff plan: Day 1 is a brain dump of client questions; Day 2 is sending a "we're back" email to trigger unsubscribes (and warm up the list).
• Brigitte's tip to write the email as if you were talking to your best friend to overcome writer's block and keep your voice authentic.
• The "ugly" truth: you don't need fancy designs; simple, text-based emails are often the most effective for building a relationship.

Show Notes

In this episode, Dan and Brigitte explore why email is a critical, high-ROI marketing channel and provide a 5-day action plan to get your newsletter back on track.

Key Takeaways

• Email ROI is Massive: On average, email returns $36 for every $1 spent.
• The Problem is Mental: Many struggle with overthinking or the fear that "nobody is reading this". Silence, however, is worse than a rough email.
• Quality is Key: A great small business newsletter is simple, culture-driven, valuable, and consistent. Avoid trying to be clever; be clear.
• 5-Day Reignition Plan:
  • Day 1: Brain Dump. List all client questions and problems for months of content ideas
  • Day 2: The "We're Back" Email. Warm up your list, explain your absence, and set expectations for future value.
  • Day 3: Map Your Next 3 Topics. Outline the next three emails to build momentum.
  • Day 4: Write & Schedule. Write the three emails from your unique perspective (not AI) and schedule them to go out on a consistent day and time.
  • Day 5: Build a Template. Save a simple, reusable template to eliminate future distractions and make sending easy
• Don't Fear Unsubscribes: They are a natural and healthy part of the process, helping you prune your list to the most engaged audience.
• Focus on Conversation: Write emails as a two-way street, not a broadcast. Encourage replies and low-friction engagement.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial