When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support.

Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on philanthropic studies.

Needless to say, he’s THE expert on institutional philanthropy.

In this episode, he explains the steps you should take to develop an effective fundraising case statement.

We discuss:

- 5 elements of an effective fundraising case for support

- Other considerations for a major gift marketing or communications initiative

- Why you shouldn’t fear fundraising during challenging times

Resources mentioned during the podcast:

• Follow Bill on Twitter @_BillStan

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