Everyone knows we should set goals in business, in life, or in virtually anything we pursue. In business - and in marketing especially - goals are a critical tool in our arsenals to help us systematically grow.

But for goals to be as effective as they can be, there are 5 components - making up the acronym “SMART” - that we must use. Let’s talk about how we - and the Jungle Navigation Company, of course - can create and use “smart” marketing goals!