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The 5 Emotional Factors That Drive High-Ticket Buying Decisions
People don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later.
In this episode of The Affluent Buyer Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?”
We’ll explore:
If you want to attract higher-quality clients, close bigger deals, and stop competing on price, this episode will show you how to make your brand feel like the obvious choice.
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By Script MarketingPeople don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later.
In this episode of The Affluent Buyer Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?”
We’ll explore:
If you want to attract higher-quality clients, close bigger deals, and stop competing on price, this episode will show you how to make your brand feel like the obvious choice.