Death to the Corporate Video

The 5 ingredients of a great B2B ad


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Key Takeaways:

  • Storytelling is King: A compelling narrative with conflict keeps viewers engaged.
  • Authentic Performances: Great acting brings the story to life and makes it believable.
  • Realistic Dialogue: Writing that mimics natural speech enhances relatability.
  • Visual Excellence: Aesthetically pleasing visuals attract and retain audience attention.
  • Quality Audio Matters: Good sound design is essential for a professional ad.
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Death to the Corporate VideoBy Guy Bauer

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