Ralph and Lauren welcome Bob Burg, author of The Go-Giver, to discuss the opinion that true success in business comes from focusing on giving value rather than just getting results. Bob breaks down the philosophy of putting others first and how doing so can actually lead to greater success, both financially and relationally. Bob also talks about the five laws of stratospheric success he wrote about in his book. The five laws are the Law of Value, the Law of Compensation, the Law of Influence, the Law of Authenticity, and the Law of Receptivity. It’s a reinvigorating take on business growth, showing that helping others is the best way to help yourself.

Chapters

• 00:00:00 - Welcome to the Show
• 00:00:34 - The Secret to Real Success
• 00:01:17 - What is The Go-Giver?
• 00:02:50 - The Mindset Shift: From Getting to Giving
• 00:04:19 - Applying The Go-Giver to Business and Marketing
• 00:07:16 - The Five Laws of Stratospheric Success
• 00:07:53 - The Law of Value
• 00:15:05 - The Law of Compensation
• 00:17:56 - The Law of Influence
• 00:21:01 - Storytelling for Business Success
• 00:22:02 - The Importance of Authenticity
• 00:24:11 - Misconceptions About Authenticity
• 00:28:02 - The Law of Receptivity
• 00:31:05 - Final Thoughts and Resources

LINKS AND RESOURCES:

• Bob Burg Website
• Books Written by Bob Burg
• Influence: The Psychology of Persuasion
• The New One Minute Manager
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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