Understanding your customer journey is key to growing your business and making more sales. But do you understand what stage your general audience is in? And how can you move them along faster?

There are 5 levels of brand recognition to understand in order to be intentional with your content creation. Think of these levels as a ladder to scale climbing upwards. 

Brand Rejection

The lowest level of brand recognition is where people not only don’t recognize you but they flat out reject you. This is where people have some sort of negative associations with your brand - they're 100% trying to avoid your company. 

Perhaps this is caused by a bad experience or bad press. Either way, you don’t want to be on this level with your audience. 

Brand Non-Recognition

Brand non-recognition is where you are just another face in a crowd and no one knows about you. People don’t recognize your brand or understand anything about it. Therefore they cannot take action with you. 

If you are not gaining traction in your business, perhaps you are stuck on this level. I teach in Brand Builder’s Bootcamp how to move out of this level so that you can be seen and heard. This is where branding starts to shine!

Transitioning from brand non-recognition to brand recognition is a huge step that comes through consistency, repeating your core messages, and your visual brand elements.

Brand Recognition

This level is where customers are actually recognizing you. They recognize your brand. They can differentiate you from your competition. At this stage you know what makes you different, you know what sets you apart, and you are able to convey that confidently and consistently in your messaging and your content.

Brand Preference

The next level of brand recognition is brand preference. This is where your audience actively chooses you and your offers over the competition. This is where you're no longer competing on price, but rather the unique offer you have. 

This comes from having great systems and processes in place - excellent customer service, and results that other people can see.

Brand Loyalty

The final level of brand recognition is brand loyalty. This is where your audience keeps coming back to your brand no matter what - even if they’ve had a bad experience with you. They love you so much they are willing to forgive your mistakes. 

You may not be perfect, but you’ve created a fanbase. These are your super fans. This is the ultimate level that we want to take our people to when it comes to brand recognition. This stage shows you are really honed in on the needs and wants of your audience and you can deliver results time and time again. 

Check out the episode to learn more about what to do in each of these levels in your business.

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