Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode will reframe your understanding of what's important, moving you from tracking vanity metrics to focusing on a handful of numbers that drive real growth and profit. Learn to build a marketing system that is not only effective but also measurable, scalable, and ultimately a "money printing machine" that helps you grow with intentionality.

Discover the keys to transforming your marketing:

• Master the conversion rate to know if your message is resonating and whether your marketing efforts are working.
• Learn to track CAC and LTV to understand the true profitability and sustainability of your business model.
• Gain confidence in your ad budget by tracking ROAS to see which campaigns are performing best.
• Use your lead-to-close ratio to diagnose whether you have a marketing problem (bad leads) or a sales problem (ineffective closing).
• Hear why you should create your own marketing "dashboard" to get a quick, clear picture of your business's health.

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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial