The most important part of your podcast is the first 5 minutes. According to an NPR study, as many as 35% of podcast listeners stop listening with those first 5 minutes.

So how do you craft a captivating podcast intro that encourages listeners to stick through to the end of the episode?

In this episode of Better B2B Podcasts, we're breaking down the 5 most common podcast intro formats. Their advantages, disadvantages, and examples of top-performing business podcasts that are applying them.

Five most common podcast intros:
1. The copy and paste intro (eg. Data Driven Podcast)
2. The teaser (eg. The Diary of A CEO)
3. The host message (eg. A Bit of Optimism)
4. The no-intro (eg. Creator Support)
5. The opening segment (eg. The Economics of Everyday Things)

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