Launching education doesn’t start when you announce it.

In this episode of the Sought After Educator podcast, Jodie walks through the full launch timeline and explains what’s actually happening in each phase, so launching your education feels clearer, more grounded, and more repeatable.

This conversation is part two of the January launch series and is especially relevant for hair, beauty, wellness, and creative educators who are launching digital programs, in-person classes, or retreats.

In this episode, we cover:

1. The five phases of a successful education launch
2. How audience building supports launches before selling begins
3. What pre-launch content is designed to create
4. How launch events drive engagement and momentum
5. What the open cart phase is responsible for
6. Why delivery strengthens future launches and brand trust
7. How to approach launching education as a sequence, not a single moment

If you’re a hair, beauty, wellness, or creative educator planning to launch a course, group program, retreat, or in-person class, this episode gives you a clear framework for understanding the structure underneath a launch and focusing on the right phase at the right time.

Next week’s episode breaks down different types of launch events, including workshops, challenges, mini offers, and evergreen options.

Make sure you’re subscribed so you don’t miss it.

Mentioned in this episode:

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Get all the info at www.jodiebrown.ca/sae