This is a great first episode to this new podcast format where Rob Sale discusses what his program is, how it operates, who is necessary, and what they do with their partners daily to achieve partner activation and enablement.

Main sections:

[00:03:02] Vidyard’s partner program

[00:06:08]  Vidyard’s partner stack

[00:09:13] 5 pillars of an effective partner ecosystem

[00:12:26] Creating  a successful partner track

[00:15:38] How to facilitate successful partnership

[00:18:46] Using certification to get partners to the next level

[00:22:23] Timeline for partners to be co-selling

[00:25:59]  Essential steps to ensure partners are progressing

[00:30:01] The importance of the initial accountability session with the executives

[00:32:16] Pitfalls of account mapping and how to prevent them

....

Resources:

Sendoso.com - The leading sending platform.

Partnerstack.com - Partner tracking and payouts.

Sharework.co - A free account mapping solution.