As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick’s Pints for Prostates health charity.

 Key Takeaways:

- Mower's 5 rules of crisis communication

- The importance of crisis preparedness

- Rick’s Pints for Prostates nonprofit

Episode Timeline:

1:30 What are some of the traditions associated with Guinness?

3:30 What are Mower's five rules for crisis communication?

4:30 Why companies should share the bad news with friends first

5:00 Why clients should take all their hits in "round one"

6:00 Companies in crisis should answer the tough questions first.

6:30 What’s the appropriate attitude a chief executive should have during a crisis?

9:45 Can responding quickly to a crisis open the door for mistakes?

10:02 The importance of crisis preparation

10:50 How to run a crisis simulation

13:00 Good PR runs 24/7.

15:15 How bad crisis management can make things worse

17:10 Rick’s Pints for Prostates nonprofit

This episode’s guest:

• Rick Lyke on LinkedIn

• PintsforProstates.org

• Mower.com

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