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If your event or visitor experience looks good on paper but falls flat in person, it might be missing the magic ingredient — sensory design.

In this episode of Destination Roadmapping, Vicky Soderberg breaks down why the most unforgettable experiences don’t just look great — they feel great, sound right, smell inviting, taste amazing, and touch the heart.

You’ll learn:
 👀 How to match sensory cues to your event’s theme or story
 👂 Why sound and scent can influence crowd flow and dwell time
 👅 How taste and touch add emotional stickiness to any experience
 💡 Simple upgrades that make visitors say, “This just feels different.”

When all of the senses work together, your event stops being random — and starts being remembered.

Thanks for listening!

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