Real Women

The 5 S's for Starting or Expanding a Small Business


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In this ‘caffeine cast’ edition of Sweat Grit & Hustle, Tracy guides you through her five S’s for growing, expanding, or even starting your small business. Sit back, relax, and make sure you take notes.

KEY TAKEAWAYS

  • The first S is for strategy. Any business should have a clear strategy, this allows you to create a cohesive message for all of your marketing platforms.
  • The second S is for systems. If you try to do everything on your own then you’re going to limit your growth and create a big headache. Look at a CRM system.
  • The third S is for speed and SEO. Most of your online visitors don’t buy the first time they go to your site, so make sure your website works as well as it can to prevent people from not wanting to come back. You can even get a free report online.
  • The fourth S is for simplicity. Make your social posts short and to the point, don’t overwhelm people with information.
  • The final S is all about strength, your strength and being strong. Starting your own business will take you out of your comfort zone. Set yourself up for success even if it feels scary and uncomfortable.

BEST MOMENTS

‘When you put too many hats on your head they start to fall off’

‘You are not your audience’

‘Be sassy and savvy, know your values’

 

ABOUT THE HOST

With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.

With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development.

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PODCAST DESCRIPTION

This is a podcast for anyone starting out in business with a willingness to learn from others. Hear stories from guests that have gone from zero to hero in their business and find out what advice they have to share. Tracy will also be bringing you stories from everyday people who are just starting, or are only part way through their own story to success.

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Real WomenBy Tracy Cartland-Ward & Dawn Willock