So many small and mid-sized colleges and universities are caught up in trying to spread brand awareness that they’ve forgotten their core purpose — meeting the needs of prospective students.

Philip Smith">Philip Smith, Founder and CMO of Education Marketing Agency">Education Marketing Agency, thinks it’s time for higher ed institutions to stop trying to impress their competition and get back to the basics.

Philip joins us from Ireland to give us the inside scoop on how he helps schools in the UK with his Student Intake Optimization Strategy.

Join us as we discuss:

- The 5 steps of the Student Intake Optimization Strategy (4:23)

- Why schools need to start engaging students with video (20:18)

- How fractional CMOs help struggling marketing teams (27:15)

Check out these resources we mentioned during the podcast:

- Philip Smith">Philip Smith

- Education Marketing Agency">Education Marketing Agency

- PhilipSmithCMO.com">PhilipSmithCMO.com

- Uni Vid">Uni Vid

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