Welcome to our sixth installment of 'Marketing Fundamentals'! This video dives deep into the heart of the customer buying process.

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Check out the rest of the videos in the series:    • Free Marketing Course | Intro To Mark...  

Ever wondered how to compete effectively without a huge marketing budget? We got you covered. Together, we'll explore the intricate steps of the buying journey, distinguishing between functional and psychological needs, and understanding the various factors influencing a customer's information search. Whether you're a budding marketer or a seasoned professional, this guide offers valuable insights to elevate your strategy. Don't forget to like, share, and subscribe for more marketing insights!

📌 Timestamps:

00:00 - Introduction

00:30 - What the course covers

01:23 - What is need recognition

02:47 - how need recognition connects to Maslow's hierarchy of needs

03:27 - what is the difference between a functional need and a psychological need?

05:08 - what is information search and what impacts it?

05:28 - What is an internal search?

05:39 - What is an external search?

06:00 - How consumers weigh the benefit of a search

07:45 - Consumers inner voice (Locus of control)

09:09 - What are the different risks you must address

10:08 - What is the evaluation of alternatives

11:57 - what are the evaluation criteria?

12:50 - what are determinant attributes?

13:50 - The types of decision-making?

16:59 - What happens after they buy?

17:10 - what is customer satisfaction

18:08 - Customer Loyalty

19:00 - what is a motive

22:20 - how does learning impact marketing?

23:37 - Situational factors in marketing

25:37 - The likelihood that your customer will think deeply about your marketing information

👥 About the Host:

Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game.

📬 Connect with Me:

Get access to the course notes: mauriceadavis.com/vault

Visit our Website: Mauriceadavis.com

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