Robbie Spargo of Little Dot Studios lays out the 5 Trends he believes are reshaping digital sports content production and distribution, including big changes in the licencing of sports rights, the rise of YouTube and other social platforms, the growing influence and relevance of content creators, and the future of brand partnerships in sport.

Spargo explains each trend and backs it up with well researched evidence, and then provides several lessons for traditional sports broadcasters and content makers and sports rights holders to help them stay relevant and ahead of the game in 2026.

This podcast episode was recorded live at the Broadcast Sport Summit 2025, which was held at The Emiates Stadium in London in November.

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