“You have to take a step back and realize that they value their money more than they value their time. Whereas most successful and wealthy people, value time more than money.“Today, Bijal (@bijal.launch) will talk about buyers, their behaviors, how their decision-making process works, and how you can influence them to get them to buy your products and services.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(03:59) Introduction to the five types of buyers.

(05:16) Ascension buyers and how to get them to invest.

(06:27) Molasses buyers and their slow decision-making process in purchasing.

(08:36) Value buyers, individuals seeking discounts or low-cost options. 

(12:16)  Buyer pyramid and its importance in shaping business strategies.

Would you rather watch this on YouTube? Watch it here.

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