In this episode of Founders Future, with host Ammar Elm, we sit down with Garry Lee, founder of Thirty Three Percent, a UK-based consultancy specializing in operational efficiency and strategic growth for first-time founders and service-based businesses. Garry shares his journey from leading a tech company through rapid scaling (8M to 15M in 5 years) to launching his own venture, driven by a passion for helping entrepreneurs navigate the loneliness and challenges of business ownership. He reveals how his consultancy evolved from informal mentoring to developing a structured advisory model that functions like a "mini board of directors" for solopreneurs and small teams.

Garry dives into his unique approach of blending hands-on workshops with long-term advisory relationships, emphasizing the importance of solving the "founder loneliness" problem. He discusses his upcoming formalized offer, plans to build a community for first-time founders, and why he maintains a remarkable 50% conversion rate through highly targeted LinkedIn outreach. Listeners will gain insights into transitioning from side hustles to full-time businesses, the power of strategic partnerships, and why enjoying your work is the non-negotiable foundation for entrepreneurial success.