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The $500M Lesson from Amazon’s Homepage Redesign | Rahul Chaudhari (ex-Amazon, Kohl’s)
How do you redesign the most visited e-commerce webpage in the world? Rahul Chaudhari helped reshape the Amazon homepage during his years as a product leader there, before becoming VP of Product and Technology at Kohl's.
In this episode, Rahul shares:
Links
Rahul's LinkedIn: https://www.linkedin.com/in/rahul-chaudhari/
Chapters
00:00 Intro: Rahul's journey from marketing to product
03:08 Why “mid” digital experiences no longer work
07:35 Rebuilding the Amazon homepage “hero” to be customer-backwards
12:48 Experimentation + adoption metrics: measuring what actually matters
14:20 Adoption > clicks: Defining the right success metrics
18:41 AI and the future of retail: Rethink the business model, not the tools
21:50 Agentic shopping: What happens when ChatGPT becomes the homepage?
23:30 From keyword search to intent-based shopping
25:57 AI needs containers, not just models
30:29 Will AI level the playing field for small retailers?
33:16 Conclusion
Follow LaunchPod on YouTube
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
What does LogRocket do?
LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.
Special Guest: Rahul Chaudhari.
View all episodes
By LogRocketHow do you redesign the most visited e-commerce webpage in the world? Rahul Chaudhari helped reshape the Amazon homepage during his years as a product leader there, before becoming VP of Product and Technology at Kohl's.
In this episode, Rahul shares:
Links
Rahul's LinkedIn: https://www.linkedin.com/in/rahul-chaudhari/
Chapters
00:00 Intro: Rahul's journey from marketing to product
03:08 Why “mid” digital experiences no longer work
07:35 Rebuilding the Amazon homepage “hero” to be customer-backwards
12:48 Experimentation + adoption metrics: measuring what actually matters
14:20 Adoption > clicks: Defining the right success metrics
18:41 AI and the future of retail: Rethink the business model, not the tools
21:50 Agentic shopping: What happens when ChatGPT becomes the homepage?
23:30 From keyword search to intent-based shopping
25:57 AI needs containers, not just models
30:29 Will AI level the playing field for small retailers?
33:16 Conclusion
Follow LaunchPod on YouTube
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
What does LogRocket do?
LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.
Special Guest: Rahul Chaudhari.