When I first started in marketing, I didn’t understand the difference between a landing page and a website—and it cost me. In this episode, I break down exactly what makes them different, when to use each, and why this matters no matter what kind of business you run. A website is a digital brochure for people who already know you. A landing page is a sniper tool for converting strangers. If you’re sending cold traffic to your website, you’re likely losing sales. I’ll show you how to avoid that mistake and walk you through real-world examples, including the exact landing page I used to turn $1,500 in ad spend into $5,800/month in return. Whether you’re a marketer or a business owner trying to figure this stuff out yourself, this episode is for you. No fluff, just actionable insight. Listen in and rethink how you’re approaching your funnel.