The $595 Billion Company Behind Ozempic (Europe’s Largest)

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Have you ever heard of a company called Novo Nordisk? Probably not, but you are likely familiar with one of their recent viral pharmaceutical releases: Ozempic. Novo Nordisk was already one of the biggest pharmaceutical companies in the world dominating the insulin market. And the launch of Ozempic simply catapulted them to the top of the pharmaceutical industry. In fact, Novo Nordisk is now the largest company in Europe by far with a market cap exceeding $500 billion. Ironically, Novo Nordisk’s market cap is higher than the entire GDP of their home country: Denmark. But it’s not all sunshine and rainbows at Novo Nordisk. Over the decades, they’ve regularly employed aggressive pricing and marketing strategies to maximize profits despite fines and regulatory action. This video tells the story of the dark side of the company behind Ozempic.

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Timestamps:
0:00Novo Nordisk
0:24History And Rise
3:44Unethical Marketing Tactics
9:58Major Scandals & Legal Fallout

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