Most B2B companies create content in silos, thinking only about their next campaign or one-off project. If you want content to work at scale, it needs to be a system. In this episode of Content Wars, we break down the six core pillars every B2B company should have in their content mix, and how each one can help you transfer your message to the right audience every time.

💡 Key Takeaways:

• ➡️ Why most B2B content strategies are incomplete
• ➡️ The three “go-to-market” pillars you must have to sell effectively
• ➡️ How to create brand content that builds emotional connection
• ➡️ Using content for internal communication and training
• ➡️ Turning one-time ideas into an ongoing system

⏰ Timestamps:

• 0:00 – Why thinking in content “pieces” is limiting
• 2:09 – The six pillars overview
• 3:02 – Pillar #1
• 5:46 – Pillar #2
• 9:39 – Pillar #3

• 13:17 – Pillar #4
• 16:40 – Pillar #5
• 19:58 – Pillar #6
• 22:31 – Your Content Mix