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Email campaigns drive short- and long-term action from your list.
The email campaigns we’re talking about today are those that encourage your audience to take action. The old style “newsletters” just aren’t effective anymore. It’s time to move to an action-based campaign.
And we’ve already designed the action we want last week in Episode 003, when we defined our lead magnet in such a way that we were anticipating this campaign.
By Frank BriaEmail campaigns drive short- and long-term action from your list.
The email campaigns we’re talking about today are those that encourage your audience to take action. The old style “newsletters” just aren’t effective anymore. It’s time to move to an action-based campaign.
And we’ve already designed the action we want last week in Episode 003, when we defined our lead magnet in such a way that we were anticipating this campaign.