In this episode, Mitch and I talk about the value of building certification programs. Mitch talks about how certification has grown businesses with intellectual property of all types.

Meet Mitch Russo, who started a software company in his garage, sold it for 8 figures and then went on to work directly with Tony Robbins and Chet Holmes to build a $25M business together. Mitch wrote a book called “The Invisible Organization – How Ingenious CEOs are Creating Thriving, Virtual Companies and he’s here with us today with a new book called PowerTribes – How Certification Can Explode Your Business.

https://powertribesbook.com/8steps