Grow STR Podcast

The 60% Rule: When and How to Hire Your First STR Assistant


Listen Later

"If you do this thing wrong, it can terminate your business. If you do it right, your business starts humming while you sleep."

In this episode of the Grow STR Podcast, Donnie Dimes and Sam Mistretta tackle one of the most requested (and feared) topics in the short-term rental world: Virtual Assistants (VAs). Most operators escape the W2 only to build another 80-hour-a-week prison for themselves. The escape hatch? A world-class team.

Sam shares a personal horror story of a high-level hire "cheating" on his company, while Donnie breaks down the exact math of when you can afford to stop doing the $15/hour tasks.

In this episode, we cover:

    • The 60% Rule: Why you need to hire before you hit your goal—and how to know you’re ready.

    • Vetting for Truth: Sam’s 3-step vetting process (The 1-minute video, personality tests, and detail traps).

    • The "I Do, We Do, You Do" Model: The foolproof training framework for offloading guest communication and operations.

    • The Time Study Audit: How to find the "lowest value tasks" on your plate in just 15 minutes.

    • Philippines vs. Latin America: The pros and cons of offshore talent and where to look first.

    • The Sales Trap: Why outsourcing your sales process to a VA without a playbook is a "slow-moving accident."

    • SOPs in 5 Days: Sam’s challenge to build a repeatable business manual, one process at a time.

Action Item: Do the "Dollars-per-Hour" audit. Divide your income by your hours. Are you doing work you could pay someone else $8/hour to do?


    • Go STR Marketing: Ready to scale your co-hosting game with a 100% done-for-you lead solution? Book a demo at www.gostmarketing.com

Connect with Grow STR:
If you found a "gem" in this pre-talk or the main episode, please follow the show and leave us a 5-star review!

...more
View all episodesView all episodes
Download on the App Store

Grow STR PodcastBy Grow STR Podcast