Welcome back to The Act 1st Show — where we make sales simple for online coaches.

In this episode, I'm breaking down the 7 core beliefs your prospect must have before they say YES to your coaching program — and why missing even one of these is usually the reason you hear "I need to think about it."

After 10 years in sales and coaching, I've boiled it down to these 7 must-have beliefs that make or break a sale:

👉 Pain – Do they actually feel the urgency to change? 👉 Desire – Do they want your solution specifically? 👉 Money – Do they believe the investment is possible for them? 👉 Support – Do they think they'll be supported if they say yes? 👉 Trust – Do they trust you to guide them to the result? 👉 Cost – Do they understand what staying stuck is really costing them? 👉 Doubt – Do they believe in themselves enough to follow through?

If you've ever felt like someone should have bought but didn't — this episode will explain exactly what belief they were missing and how to fix it before the objection even shows up.

🧠 The Act 1st Show is for online coaches who want to master sales through real-world strategy, deep buyer psychology, and zero-fluff leadership.

📌 Subscribe for weekly episodes that simplify selling and help you close more clients without being pushy or robotic.