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THE 7 BEST KEYWORD RESEARCH TOOLS
1. #WordStreamKeywordTool (free)
The #WordStreamkeywordtool allows you to #target certain #niches (groups of related #keywords), gives you further #suggestions, and also allows you to group them based off of a common theme for easy #ad group launches.
2. #Soovle (free)
If you have multiple #channels you wish to do #keywordresearch for and want to sound like an idiot explaining the pronunciation of this #tool to your watercooler buddies, then #Soovle is a perfect fit.
#Soovle allows you to explore the most typed #keywords on multiple #searchengines based on the #keyword root you give it. It even includes Amazon and eBay.
Not only is it a great #keywordresearchtool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.
3. #Ubersuggest (free)
#Ubersuggest takes any #keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical #keyword variations of your original #keyword.
You can even take it further by adding “bounce house ab, ac, ad” to uncover more #keywords that you could potentially bid on or use for #SEO purposes.
4. #Serpstat ($19)
#Serpstat is an all-in-one #SEOplatform, and #keywordresearch is one of its functions. This #tool has some unique features that can help you #optimize your #website and get ahead of your competitors’ sites as well.
Unlike similar #tools, #Serpstat is a page-oriented #platform for in-depth competitive #analysis. You can find competitors and define #missingkeywords for a single URL or even entire domains. You can also view historical position data for a range of pages organized by phrase, as well as see which pages have dropped in rank and their rank distribution as a percentage, which is very handy if you want to compare data from two different time periods or observe changes over time based on algorithm updates and other factors.
5. Search Term/Query Reports (free-ish)
Now even though you won’t be expanding your #keyword net by using search query report mining, you’ll at least be improving your Google Ads or Bing Ads account by patching up holes.
One common thing I notice in #PPC accounts is the lack of attention and detail in which the account owner or previous agency allows one or a couple of keywords to be the “catch-all” for everything.
The search term/query report is a #PPC report that shows you what search terms have actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account.
6. Google #Keyword Planner (free)
The Google #Keyword Planner is sometimes regarded as the alpha and omega of #keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.
The Google #Keyword Planner will show you some pretty neat stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more.
It doesn’t give you exact keyword suggestions but it actually takes it a step further and suggests more synonyms and variations than many other tools available.
7. Google Ads Display Planner (free)
Google Ads' Display Planner tool isn't solely a keyword tool, but it does offer a great deal of functionality that could be invaluable to marketers of all stripes.
The Display Planner tool replaced the YouTube Keyword Tool in 2014 and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a #keyword into the YouTube #Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including #keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences.
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By ALEPH GLOBAL SCRUM TEAM™1. #WordStreamKeywordTool (free)
The #WordStreamkeywordtool allows you to #target certain #niches (groups of related #keywords), gives you further #suggestions, and also allows you to group them based off of a common theme for easy #ad group launches.
2. #Soovle (free)
If you have multiple #channels you wish to do #keywordresearch for and want to sound like an idiot explaining the pronunciation of this #tool to your watercooler buddies, then #Soovle is a perfect fit.
#Soovle allows you to explore the most typed #keywords on multiple #searchengines based on the #keyword root you give it. It even includes Amazon and eBay.
Not only is it a great #keywordresearchtool to use, but it’s also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas.
3. #Ubersuggest (free)
#Ubersuggest takes any #keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical #keyword variations of your original #keyword.
You can even take it further by adding “bounce house ab, ac, ad” to uncover more #keywords that you could potentially bid on or use for #SEO purposes.
4. #Serpstat ($19)
#Serpstat is an all-in-one #SEOplatform, and #keywordresearch is one of its functions. This #tool has some unique features that can help you #optimize your #website and get ahead of your competitors’ sites as well.
Unlike similar #tools, #Serpstat is a page-oriented #platform for in-depth competitive #analysis. You can find competitors and define #missingkeywords for a single URL or even entire domains. You can also view historical position data for a range of pages organized by phrase, as well as see which pages have dropped in rank and their rank distribution as a percentage, which is very handy if you want to compare data from two different time periods or observe changes over time based on algorithm updates and other factors.
5. Search Term/Query Reports (free-ish)
Now even though you won’t be expanding your #keyword net by using search query report mining, you’ll at least be improving your Google Ads or Bing Ads account by patching up holes.
One common thing I notice in #PPC accounts is the lack of attention and detail in which the account owner or previous agency allows one or a couple of keywords to be the “catch-all” for everything.
The search term/query report is a #PPC report that shows you what search terms have actually triggered your ads based on the current keywords you’re bidding on. So it won’t expand your reach since your ads are already showing for those terms, but it will help you improve your quality scores and granularity within your account.
6. Google #Keyword Planner (free)
The Google #Keyword Planner is sometimes regarded as the alpha and omega of #keyword research tools. You must have an AdWords account to access it, and that doesn’t mean you have to pay anything to use it, it’s still free.
The Google #Keyword Planner will show you some pretty neat stats like average monthly searches, competition level (high, medium, or low), the average cost per click, and more.
It doesn’t give you exact keyword suggestions but it actually takes it a step further and suggests more synonyms and variations than many other tools available.
7. Google Ads Display Planner (free)
Google Ads' Display Planner tool isn't solely a keyword tool, but it does offer a great deal of functionality that could be invaluable to marketers of all stripes.
The Display Planner tool replaced the YouTube Keyword Tool in 2014 and can be accessed from the Tools section of your Google Ads account. Although it's a little more involved than entering a #keyword into the YouTube #Keyword Tool, the Display Planner offers some great functionality for making the most of Display campaigns, including #keyword-driven video ad campaigns on YouTube. The Display Planner also offers precious insights into the demographics and interests of your audiences.