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The 7 Deadly Sins of Building a Contractor Business - 05 - Sin #3 – I’m the Expert and I Know What My Customers Need
Sin #3 – I’m the Expert
and I Know What My
Customers Need
(Or as one contractor, a rather cut and dry fellow, put it,
“Even if my customers had a mind, they couldn’t make it
up!”)
In the entire world of business there is only one way to make
money: Find out what people want and sell it to them.
Period. End of story.
But so many contractors fall into the trap of completely
bypassing what the customers want and head directly into
what the contractor thinks they need!
Look, your knowledge of your trade is critical, and you may
offer the best option based on your informed opinion – but if
you are not offering something your clients really want, they
will not hire you; or worse, if they do hire you, they will not
like you very much once the job is completed... and they will
tell their friends! Listen for more!
View all episodes
By Karan Dhillon, The Contractors' Coach
4.6
1414 ratings
Sin #3 – I’m the Expert
and I Know What My
Customers Need
(Or as one contractor, a rather cut and dry fellow, put it,
“Even if my customers had a mind, they couldn’t make it
up!”)
In the entire world of business there is only one way to make
money: Find out what people want and sell it to them.
Period. End of story.
But so many contractors fall into the trap of completely
bypassing what the customers want and head directly into
what the contractor thinks they need!
Look, your knowledge of your trade is critical, and you may
offer the best option based on your informed opinion – but if
you are not offering something your clients really want, they
will not hire you; or worse, if they do hire you, they will not
like you very much once the job is completed... and they will
tell their friends! Listen for more!