Sin #7 – If I’m Really Good
at What I Do, the Business
Will Come and I Will
Eventually Be More
Successful
If there is one thing I hope this book has helped you see it is
this: There is a big difference between being good at your
trade and being good at your business.
Most contractors strike out on their own because they have
good technical skills, inherited the company from their
family, or wanted to fire their boss. These are all good
reasons to start a business, but as you know, they are not
nearly enough to create a real lifestyle business – as opposed
to a never-ending job.
This last sin is about letting go of the idea that "if you build
it, they will come." Yes, it is critical to provide your clients
with high-quality work; but if you really want the life you
say you want, you have to develop your entrepreneurial
skills just as much.
Listen for more!